- Nonprofit A needs money.
- Nonprofit A spends time, money and resources on creating an event, sinking $10,000 - $20,000 into costs.
- Nonprofit A calls on its Board, volunteers, and friends to tap into (and exhaust) all available social contacts, friends, family, and strangers to "support Nonprofit A" by attending the event.
- In order for Nonprofit A to pull in a 60%-70% return on each ticket, they must price the ticket at a level inaccessible to a large portion of the public, foreclosing any solicited contribution.
- The event is maximized with additional gimmicks and solicitations for donation.
- No matter how successful the event, the Board and Staff spend the evening head-counting to ease their concern that things "look a little bit light."
All the while, the specter of coming out with a loss hangs over Nonprofit A's head, threatening the very existence of the organization on an annual basis. This is the fine line upon which the vast majority of our nonprofit community exists.